About the Role
Join us on our mission to empower founders and innovators to move faster, live better, and access more.
FoundersCard is a global membership community of over 250,000 entrepreneurs, executives, and innovators. Our members enjoy unparalleled access to elite travel perks, business benefits, and a curated network of like-minded leaders—all designed to accelerate their success.
We’re entering an exciting new chapter of growth and innovation, and design is at the heart of it. As our Principal Product Designer, you will help reimagine the FoundersCard digital experience on mobile and web—our public-facing site, onboarding, benefits discovery, and member engagement. This is a high-impact role where you’ll lead end-to-end product design, user research, UX writing, and experimentation across our platform.
If you’re a hands-on design leader who thrives at the intersection of craft, strategy, and innovation and you want to help shape the future of a premium lifestyle + business brand—we should talk!
Key Responsibilities
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Own and elevate the FoundersCard experience across our core product surfaces (web, mobile, member dashboard), refining UX and UI to deliver a seamless, premium experience.
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Design intuitive, elegant user flows using modern design tools. Deliver thoughtful interaction models and polished visual design while ensuring high-quality implementation with engineering.
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Conduct generative and evaluative research (interviews, usability testing, behavioral analysis) to deeply understand member needs, behaviors, and pain points.
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Rethink navigation, benefit discovery, personalization, onboarding, and renewal flows using data and member feedback.
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Build and maintain a scalable design system with standardized components and accessible patterns.
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Prototype innovative experiences including AI-driven interfaces and lightweight ML-enhanced tools.
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Collaborate cross-functionally with product, engineering, and marketing to align on product strategy and growth initiatives.
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Champion a strong design culture through critiques, mentorship, and cross-functional collaboration.
Qualifications
- 10+ years of product design experience, especially in consumer-facing (B2C) products.
- Strong portfolio demonstrating interaction design, user research, and visual polish.
- Proven ability to conduct, synthesize, and apply qualitative and quantitative user research.
- Experience with personalization, segmentation, or lifecycle UX is a plus.
- Proficiency in modern design tools like Figma, and fluency in prototyping techniques.
- Curiosity and exposure to AI-driven tools and workflows, especially in UX contexts.
- Understanding of front-end technologies (HTML, CSS, JavaScript, React) is a bonus.
- Strong independent decision-making and prioritization skills with an entrepreneurial mindset.
Compensation & Benefits
- Competitive base salary: $170K–$200K/year.
- Comprehensive benefits package.
- Daily lunch and snacks at our Midtown Manhattan office.
- Opportunity to build and lead a small design team as we scale.
- High-impact role in a lean, profitable, founder-led company with real momentum.